VTB ARENA PARK, MOSCOW
(Lead: Maxmakers Ltd)
CLIENT: VTB BANK RUSSIA / CUSHMAN & WAKEFIELD RUSSIA
Petrovsky Park, built in the 18th century, is the historical setting for the VTB Arena Park – a comprehensive construction and redevelopment project of Dynamo Stadium, originally built in the late 1920s, and its surroundings. This project takes a contemporary approach to the sports and entertainment industries. It is a unique facility in this historic green space in the heart of Moscow, creating a perfect blend of modernity and dynamism, while maintaining the best of sportive and historical traditions.
The project perfectly combines sports, entertainment, business and living.
PROJECT: INTEGRATION OF LEISURE / ENTERTAINMENT AND RETAIL
Maxmakers worked on leisure concepts and their integration in the real estate program. Development of project visions and differentiation elements.
Thus, the modern multi-purpose stadium was more strongly integrated in the city and with the environment.
„OUR MULTI-YEAR COLLABORATION WITH MAXMAKERS IN THE RUSSIA AND CIS REGION IS HIGHLY SYNERGISTIC, CREATING VALUE IN NEW WAYS FOR OUR STRATEGIC ADVISORY CLIENTS AND LARGE-SCALE DESTINATION DEVELOPMENT PROJECTS.“
Sergey Riabokobylko, Executive Partner, General Director,
Cushman & Wakefield Russia