GENERALI ARENA, FK Austria, Vienna
CLIENT: FK AUSTRIA, VIENNA
FK Austria from Vienna plans to play in the new Generali Arena from the season 2018/2019, possibly with a sold-out VIP hospitality area for 800 guests. To reach this goal, the team around the FK Austria president of the board Mag. Markus Kraetschmer engaged the brand and experience consultants of the Stuttgart based company Steilpass to create a unique and unmistakable hospitality concept with high third-party marketing potential.
PROJECT: HOSPITALITY STRATEGY GENERALI ARENA
Deriving from the market positioning of the club, Steilpass team developed the lead idea “FK Austria – turntable for football and economy”. With this positioning a thematic bracket was created, accounting for the high economic importance of the club and the extraordinary position of Vienna as a turntable for economic links between east and west. The lead idea “turntable for football and economy” was turned into a spatial plan, visually designed and represents a leading thread with many content details inside the hospitality concept.
„WITH A SOLID AND EXTENSIVE CONCEPT FOR CONTENT- AND DESIGN-DRIVEN POSITIONING OF THE HOSPITALITY AREA OF THE NEW GENERALI ARENA, STEILPASS HAS WITHOUT A DOUBT CONTRIBUTED A KEY ELEMENT TO THE ECONOMICALLY SUCCESSFULL FUTURE OF FK AUSTRIA VIENNA. WE ARE SURE THAT WITH THE IDEA FOR OUR HOSPITALITY SALES, DEVELOPED BY STEILPASS, WE CAN OFFER A UNIQUE ADDED VALUE AMONG THE COMPETITION.“
Mag. Markus Kraetschmer, President of the board, FK Austria, Vienna