AVIVA STADIUM, DUBLIN
CLIENT: AVIVA STADIUM DUBLIN
The Aviva stadium is the home of the Irish Rugby-Union and the Irish national teams in Dublin. The stadium offers fans, visitors and tourists of the City of Dublin a guided tour of the stadium. The operating company plans to optimise the guided tours of the stadium in the Aviva stadium with regards to experience value and income possibilities.
PROJECT: ANALYSIS OF POTENTIALS FOR INCOME ON NON-MATCH DAYS
Through a market potential analysis and classification of visitor experience of the existing stadium tour we have identified potentials for optimisation and developed concrete measures for experience value and economic efficiency increase. As a result, after implementation of some suggested changes, Aviva stadium tour reached a 25 % increase in the number of visitors in the succeeding year.
“I WISH TO THANK STEILPASS FOR THE EXCELLENT REVIEW CARRIED OUT AT AVIVA STADIUM. THE ANALYSIS WAS METHODICAL, DETAILED AND PROFESSIONAL. THE COMPREHENSIVE FINAL REPORT WILL FORM THE BASIS OF A NEW STRATEGY FOR THE FUTURE OPERATION OF OUR TOUR BUSINESS.”
Martin Murphy, Stadium Director, Aviva Stadium Dublin