While conventional stadiums are frequented on a few match days, destinations create frequency and turnover 365 days a year. By intelligently linking sports, entertainment, business and other forms of use, stadiums can be developed into destinations. From the development of additional usage potentials for the direct stadium area to the integration of immediate surroundings, the optimisation of the economic profitability can be developed on different levels. This approach allows clubs to become less dependent on their sports results and to better position themselves among the competition.

Sports Destination Alliance is a partnership of experts offering comprehensive and combined expertise unique for the market. We have the experience and the tools to put arenas, stadiums and leisure facilities on economically sound ground. We use an integrated planning approach and field-tested methods, applicable for new stadium projects as well as for existing sports facilities. Alongside advisory services, we also select and integrate project partners and investors in order to minimize the financing costs for stadiums/clubs.