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FROM STADIUM TO DESTINATION
While conventional stadiums are frequented on a few match days, destinations create frequency and turnover 365 days a year. By intelligently linking sports, entertainment, business and other forms of use, stadiums can be developed into destinations. From the development of additional usage potentials for the direct stadium area to the integration of immediate surroundings, the optimisation of the economic profitability can be developed on different levels. This approach allows clubs to become less dependent on their sports results and to better position themselves among the competition.
Sports Destination Alliance is a partnership of experts offering comprehensive and combined expertise unique for the market. We have the experience and the tools to put arenas, stadiums and leisure facilities on economically sound ground. We use an integrated planning approach and field-tested methods, applicable for new stadium projects as well as for existing sports facilities. Alongside advisory services, we also select and integrate project partners and investors in order to minimize the financing costs for stadiums/clubs.
WE CREATE SOLUTIONS THAT BROADEN THE VARIATY OF STADIUM USES IN A PRACTICAL WAY AND THUS INCREASE PROFITABILITY.
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Latest interviews and useful information from Sports Destination Alliance.
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EXTENSIVE RANGE OF SERVICES
Stadiums are more than just sports facilities. Stadiums have the opportunity and magnetism to develop beyond sports-related success. We are an experienced and competent team with decisive instruments to tap into the monetisation potential. We achieve tailor-made solutions for increasing revenues and reducing risks through systematic and field-tested methods. Transform your stadium into a real destination!
LONG TERM ADVANTAGES FOR CLUBS AND STADIUMS
> Acquiring new target groups and opening new revenue sources
> Increased visitor frequency (also on non-match days)
> Optimisation of visitor experience, routing and general look and feel
> Higher revenues per visitor, better market positioning
> Increased return visits and longer length of stay
> Identification of undetected utilisation possibilities and new revenue sources
> Attractive offers for sponsors and partners
> Exploiting potential savings and optimisation opportunities
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A STRONG TEAM OF EXPERTS
Sports Destination Alliance is a network of professionals from the fields of branding and strategy, real estate and destination development, process and visitor experience optimisation, project management and planning. We are an alliance of specialists – bringing in additional partners when required by a project. We work closely with world-class partners from fields of architecture & theming, merchandising, sponsoring, co-branding, hospitality and events with the objective of creating memorable experiences.
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